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You’re locked in to Truth in the Trenches—where we don’t talk around it… we talk straight through it.

I’m Kevin Howell, founder of The One-Eyed Scout, and in this episode we dive into one of the most game-changing topics in modern recruiting: the role of social media in college sports.

📌 Here’s what we break down:

• Why 80% of college coaches change their minds on recruits based on social media
• The rise of Twitter/X as the #1 recruiting tool (used by 92% of coaches)
• The three-second rule that determines if a coach moves on—or locks in on you
• How the 40-30-30 content rule builds a complete athlete brand
• The dangers of over-messaging: why 76% of coaches block recruits for going too far
• How AI is changing recruiting with digital relationship timelines and footprint analysis

This is the real playbook for athletes, parents, and coaches who want to understand how social media can make or break a scholarship.

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for scouting reports, recruiting tools, and grassroots basketball coverage.

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